Akash Banerji
Head - Advertising Video On Demand Business, VOOT · Viacom18
The record
HT Brand Leadership Series archive material, preserved as the factual spine of this page.
Platforms now compete with creators, games, social video and AI-generated entertainment for the same exhausted minute. Distribution is abundant; sustained memory is not.
Open the room to ideas that earn return viewing, and demand Proof beyond starts and impressions.
Open the BrandMasters record
Open the room to ideas that earn return viewing, and demand Proof beyond starts and impressions.
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