Speakers


Shelly Singh is Founder and CEO for Thursday Premiere, a company that incubates and commercializes marketing and media intellectual properties by harnessing ideas that set industry paradigms and create value for its fraternity. An adept media and marketing professional, she has over 15 years of experience in print media and retail industry. Shelly is also Founder, DMAasia | Director & COO, DMAi and publisher at the CMOguide

Ramesh Iyengar was honored by DMAi (Direct Marketing Association of India) as the First Inductee in the DMAi Hall of Fame in 2012, instituted on lines like that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status in the Direct Marketing industry, for being an Industry spokesperson at many fora, for his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM, for over 3 decades.

Ramesh began his career 35 years ago at Lintas India. Later at Trikaya, in a span of 8 years he quickly rose to be a part of the top management team of India’s most creative agency of its time - which then became Grey India. He learnt Direct Marketing with Grey Direct, New York in 1987.

In 1991 he founded Select Direct Marketing - his own DM agency, which remains a leading independent Direct Marketing agency in India, spanning over 25 years. Ramesh has championed many successful direct marketing and Loyalty campaigns and has advised over half of the Best Brands in India as surveyed by ET and Inter-Brands. He has developed a robust model that evangelizes CRM.

Select Relationships- CRM to Create Retain and Maximize

Accolades:

Ramesh has been an International Juror at Cannes Lions Awards for Direct Marketing in 2005 & 2010. Ramesh received the very first Gold EMVIE for Media Invention in 2001, for his Direct Marketing concept called LOCATOR. In 2007 Ramesh was Chairman of Jury for The Loerie Awards, South Africa, to award Experiential Marketing. He was the Chairman of Direct Jury at the GoaFest, India in 2008, 2010, and 2014. He has also been a juror for several years on EFFIES - the International Award for Effectiveness, and the coveted ABBIES. He Chaired the Abby Direct Jury recently, in March 2016.

Since 2013 he has been playing a key role in the DMA Asia ECHO Awards as Auditor.

In 2014 Ramesh was conferred the title of Northpoint Knight at Northpoint Centre of Learning.

In 2015 Ramesh was invited to be a part of the Managing Council of a NGO- Vision Foundation of India

In June 2016 Ramesh was invited for the third time as an International Juror at Cannes Lions, France

In August 2017 the “Most Trusted Marketing Partner” for 1:1 was awarded to Select Direct by DMAi

Ramesh is an ardent teacher and has taught for over 25 years at leading management institutes such as XIC, IIMA, IGTC, NMIMS, SNDT, Northpoint, SPICE etc. He has held Training programs for corporations such as LIC, ACC, Kotak Life, Citi Wealth Advisors, AD Club Mumbai, HSBC, and Reliance Industries.

Vatsal Asher is known in the marketing world as an Expert on Customer Experience. He is credited with bringing disruptive ideas to life. His early days in Retail were at Spencer’s-RPG group & Reliance Retail. There he envisaged and implemented the "Weekday Branding", an industry standard for grocery retail in India now. During his stint at Tata Teleservices, he conceptualized and was responsible for the marketing launch of the most numbers of Telecom Store on a Single Day; which also saw an entry into the World Book Record. His two decades of experience, from strategy to execution using creative and practical marketing solutions, is but an instrument in strengthening the DMAi presence as an apex body for the collective cause of Advancing & Protecting Data-driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, he is the torchbearer who is paving the DMAi vision of Establishing Industry Standards, Promoting New Trends and Technologies, Creating Platforms for Knowledge Sharing, Innovation and Awards and Recognition programs. He is credited to have instituted forums with active stakeholder participation in form of industry councils and regional chapters. During the recent times, he's created global alliances paving way for Indian agencies to participate at Global knowledge & recognition forums- notable amongst which is the DMA International ECHO Awards India- the Oscars for response driven marketing globally. Currently he is serving as the CEO & Director at DMAi. His twitter handle is @vatsalasher

Passionate about Digital Marketing- SEO, PPC. He is the head of Bruce Clay in India.

Named one of India’s Top 100 Digital Marketers (2017). Advisor & Mentor on the TV Series - UNICORNS - Startups of the Internet by NDTV Profit/Prime between November 2015 and May 2016. In February 2014 Siddharth Lal was presented with the "Most Talented Social Media Professional in India" award, at the 6th edition of the Global Youth Marketing Forum.

An entrepreneur, Siddharth launched his own company after years of working as a top sales partner for a leading Telco in Australia. With his Internet marketing knowledge and SEO skills, Siddharth led his company to gross over $15 million in online sales for their channel partners.

Siddharth is a speaker at various industry SEO forums such as:
Young Entrepreneurs Academy - http://www.yeaindia.com/images/Sept%20newsletter.pdf
ad tech New Delhi (2012, 2014) - http://www.youtube.com/watch?v=3vVSsxHWI-g
SES New Delhi - http://sesconference.com/delhi/speakers.php
Cellstrat, New Delhi - http://www.cellstrat.com/speakerprofiles290711.html

Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post and other getting 40 million views in a week. He also won the Content Marketer of the year recently. Aashish has been on stage at events at IIT Bombay, IIM, IAMAI, ClickAsia, FICCI, Ashoka University, ICFAI, Digital Marketing Summit – Asia, sold-out masterclasses at DMAasia Delhi & Mumbai, Webit.India, NDTV, TiE Travel Marketing Summit, NIIT and YourStory. He heads content marketing at ixigo, blogs at www.aashishchopra.com and is working on his first book on viral marketing and recently featured on Forbes.

I'm currently the Chief Revenue Officer at RateGain, world's leading SaaS provider to travel and hospitality sectors.

In my previous stint at HCL, I headed corporate marketing and was responsible for brand marketing, employer brand, employee marketing, thought-leadership, digital marketing, analytics, finance and marcom. Under my leadership HCL debuted at: 1) InterBrand Top 100 Brands at 19, grew 35% y-o-y in brand value 2) Brand Finance Global 500 '17 at 378 with a value of 4.46 Bn US$. Between 2014-18 the HCLT brand campaigns won 130 global awards.

Other roles @ HCL include being a part of the CEO’s Vineet Nayar's office and being a Sales Director at HCL America. Prior to moving into sales, I was the Global Head of Marketing and Strategy for Enterprise Applications (SAP, Oracle, Microsoft, ECMP, I V & VS, Mainframe and Mid-range, Business Intelligence, IT Consulting) leading a geographically distributed team of marketing managers. This line of business contributed 1 Bn US$ to HCL. As a part of the leadership team I worked to successfully identify, acquire and integrate Axon Group Plc (acquisition worth GBP 441 million). I was involved in setting up the marketing organization, processes and systems in HCL and in the initial days worked as the Category Manager for Lifesciences & Retail.

I have pharmaceutical industry experience having worked in various sales and marketing positions at Ranbaxy Laboratories (now Sun Pharma). I'm privileged to be invited to share my experiences at industry conferences like Sales Performance Management, LinkedIn Tech Connect, Microsoft Leaders Speak, ACMP Change Management, and premier B-School events at ISB, IIM-A, IIM-Raipur, FMS, IIMC, IMI, MICA, Great Lakes etc.

Daman Soni has been associated with MobiKwik as Vice President- Marketing and Growth, since December 2016. At MobiKwik, he is responsible for achieving the company’s user growth targets. Besides, he also heads the marketing function. He spearheads the marketing strategy for the MobiKwik brand, as it continues to work towards achieving its vision of enabling a billion Indians with one tap access to digital finance, loans, investments and savings.

Daman has a multi-industry experience and has worked across geographies, including India, US and Europe. His strength lies in his observation of deep insights and driving sustainable results from it. A serial entrepreneur, Daman also has extensive experience in entrepreneurship and business strategy and enjoys incubating and building businesses, from their early days. He has founded and built start-ups across multiple industries, including education, digital marketing and content, media and mobile VAS, amongst others. During his professional career, Daman has also been the India Head for the Line suite of app. At Line, he was responsible for strategy, growth and marketing. Daman has also worked with Infosys as Business Development Head (Telecom, Media and Entertainment) for multiple markets including UK, Ireland and West Europe

Daman is an alumnus of Indian School of Business, Hyderabad. He has an Electrical Engineering degree from NIT Rourkela.

Gaurav Mehta is the Chief Marketing Officer of GirnarSoft, parent company of category leading consumer internet brands like CarDekho, Gaadi, Zigwheels, BikeDekho, Oto.com (Indonesia) amongst others. In his previous employment, Gaurav was Chief Marketing Officer – South Asia for OLX. He drove OLX to become among the most trusted and admired consumer internet brands of the country. He was one of the first few employees to have joined OLX and has led marketing initiatives that are responsible for OLX becoming a market leader in a short span of time.

A post graduate in Brand Management and Media Planning from MICA, Gaurav has diverse experience spanning 16 years, which includes 10 years as a leading digital business expert in companies such as Yahoo and OLX. An analytics and research driven marketer, Gaurav has been in the mobile marketing space since 2008 and has also showcased his entrepreneurial streak with his company, BrandDNA, a branding and marketing consultancy.

Under his leadership, OLX emerged as the top ten searched terms by Google Zeitgeist in 2013 and 2014. He was also felicitated with the ‘Marketer of the Year’ award at the second edition of Exchange4Media Indian Marketing Awards in 2015 and Power Profile by LinkedIn in 2016.

He is an avid reader with interest in the field of politics, economics, and history. He is also a trained horse rider and skier

I’m a marketer/business manager with about 18 years of work (over 10 years of leadership work) in agencies, media and consumer marketing companies. I take pride in labeling myself a digital immigrant, who gave up a very successful career, built on, what we today refer to as conventional marketing solutions. I did it to learn and practice business in the new age of media and products, in a world where the mobile phone is fast replacing the Television set. I stand at a point now, where I believe I am a complete, category agnostic marketer, business leader and consumer thinker.

While I’ve based a career largely out of India, much of my work has involved multi-cultural/country work that has constantly guided my need to work in different cultures, environments and people.

Through-out my career I have been surrounded by sales professionals, creative professionals, leaders and business managers and have successfully straddled different functions. I have constantly challenged myself with the new and the unknown and my career possibly reflects that. I have led high performance teams and have been part of (and led) multiple growth stories. Businesses that are created by strong Brands and built on the foundation of consumer thinking drive my interest and passion.

I’m a marketer by training, having now done management; business and strategy roles. I believe these multiple experiences help me to join the dots in the work I do

A passionate marketer, innovations specialist, and change agent.

Listed by ‘Business Today’ as the Hottest Young Executives under 40 in 2015, in a nationwide survey.

Amongst the 100 most Influential Marketing Leaders listed by the World marketing Congress for 2016. Won the ‘India Region Above and Beyond 2014 Chairman’s Award’ from Indra Nooyi, for successfully building

a new platform of growth for Pepsi Foods in 2014.

Won the Innovation Excellence Award 2013, and the AMEA PwP Sustained Performance Award

I love driving change - be it shaping consumer behaviour, bringing in new ways of thinking, or new paradigms

for processes or change to flourish. I prefer an outgoing approach combined with creative insight.

I am an intelligent thinker, but take more pride in being a strong, determined, hard-nosed doer.

I work best with people, am not so much a lone thinker. I prefer to even think aloud and arrive at the best

decisions through discussion. I thrive in teams.

I am a more gut driven person - but equally love playing with data. I know I have the ability to process data very quickly and arrive at the right decision that ‘feels’ right. Am hence quick at decision making, follow through with great resolve and drive the team towards an aligned game plan.

I am also a single mom, I love painting and sculpture, and hope to get back to theatre in some small way sometime in the future.

I have so far had very fulfilling and colourful 19 years of work experience.

I’ve worked on the best of global brands, managed cross cultural teams, managed complex launches, developed innovation mixes for different markets – most importantly, created and nurtured consumer love.

I currently work with PepsiCo India as the Marketing Director on Indian Snacks – it’s been 6 years now. And I feel most privileged to have contributed significantly towards the success of Kurkure.

Vijay Balakrishnan is currently the Chief Marketing Officer at Ujjivan Small Finance Bank, where he champions Products and Brand Marketing nationally. He is currently leading the launch of the Ujjivan Small Finance Bank across India.

Vijay is a CXO level Marketing professional with top Management Prime Stints in some of India’s leading & best known conglomerates like the Tata Group, Bharti Airtel, Ujjivan Bank (consistently ranked amongst India’s top 10 places to work) . With a Successful track record of over two decades in championing leadership roles in some of India's most admired companies like Tata Global Beverages, Airtel and Tata Teleservices he has significant execution and domain expertise in the areas of Market Strategy, Brand Marketing, Customer Acquisitions & Category Creation, PR and Corporate Communications.

A Chevening Scholar from the London School of Economics, UK, Vijay graduated with top honors from the University of Delhi.

BBDO is the world’s most creative and effective communication network in the world.

Ajai along with Josy Paul, set up BBDO in India just over 6 years ago.

Built on the mantra of Create Acts Not Ads, BBDO has won effectiveness and creative awards, globally, regionally and locally on clients like PepsiCo, P&G, Aviva, Visa and J&J.

Ajai has worked on global clients like IBM, Unilever and UPS across the globe and been located in Asia, Europe and USA.

Dr. Kaustubh Nande (Keb) oversees regional marketing strategy and execution at ANSYS and is primarily responsible for setting up the India marketing operations. A recent TedX speaker and winner of the 2017 ‘Content Marketer of the Year’ award, Kaustubh has extensive experience of 14 years in marketing. He has led several demand initiatives, brand communication programs and thought leadership campaigns mainly in the technology sector. His core competencies include Business Strategy, Communication and Technology Marketing and is a regular speaker at industry forums and conferences. Kaustubh has taught in US universities and has been a guest speaker at premier academic institutions in India such as IIM-Bangalore, IIM-Lucknow, MISB Bocconi, Christ University and St. Xaviers College.

Kaustubh is also marketing Board member of Society of Automotive Engineers (SAE India) and serves on the Advisory Board of CMS Asia—the premier marketing conference and Content Council Board of Data & Marketing Association (DMA), Asia. In 2017 he was chosen as doctoral advisor and committee member to Executive Fellow Program in Management (EFPM) at IIM Lucknow. In the past, he has served as an independent director on the board of Airaavat Technologies Pvt. Ltd. Kaustubh holds a Ph.D. in Relating and Organizing (Communication and Management) from Ohio University, USA.

Manish Dureja is the Managing Director of Jet Privilege, based in Mumbai. He has been at the helm of Jet Privilege, since its inception and has overseen the stupendous growth of the company, which, over three years, has established itself as India’s leading loyalty and rewards management company. Manish is an active member of many professional societies and is a thought leader on marketing, loyalty programme design & development, strategic planning, airline revenue management and CRM. He has extensive practical, hands-on experience working in the USA, Canada and India.

Mohit Joshi is a seasoned media professional with 20+ years of experience in the industry and currently the Managing Director - India of Havas Media Group.

Prior to being promoted to his current role, he was Managing Director - India, Havas Media. His decade at Havas Media Group has seen the agency grow exponentially.

Through his career, Mohit has worked on a wide range of categories and brands. He has successfully straddled strategic planning, AOR management and buying functions. Some of the brands include Pepsi, Dabur, Hero Honda, Nestle, Reckitt Benckiser and Hyundai, Quikr, Yepme, Taj Hotels, amongst others. A close observer of industry trends and counted in as ‘The Greatest Marketing Influencers 2018’ by World Federation of Marketing Professionals, Mohit shares opinions and views on industry issues. He is a speaker and moderator at various events including AdTech India, IAMAI, e-Tailing India, e4m Conclave, BW Business World; a judge at awards including Spikes Asia; contributes to varied publications and is an advisory member of the MMA Forum India.

He started his advertising career with HTA, later rechristened as Mindshare, where he worked on the prestigious GSK account. His other experience includes a four-year stint with Universal McCann, where he managed the Nestle - L’Oreal business. In his years with the agency he witnessed the doubling of the Nestle business and his responsibilities. He moved to Zenith Opti media as Vice President of Planning for Nestle when the business moved to the agency as part of an international alignment. Mohit holds an engineering degree from IIT Delhi and an MBA from SP Jain Institute of Management and Research.

Sandeep is the Vice President of Marketing at Cvent. He is responsible for accelerating growth, build brand visibility, drive opportunity creation in the international markets, specifically APAC MEA and also heads Global Demand Center in India for Cvent. Sandeep has held several senior leadership positions & managed diverse portfolios in companies like Honda Motors, Canon, New Holland tractors, Microsoft, Nokia & SAP prior to joining Cvent. With more than 24 years of progressive leadership experience in P&L management, technology & solution marketing, strategy, business development & Startup Operations, Sandeep has defined strategies, built channel momentum and created distribution channels to drive multi-tier sales engines in his various roles over the years. Known for his strategic thinking and execution focus, he has inspired trust, built teams and motivated people to perform and deliver results. In his leisure time, he enjoys writing and listening to jazz.

Shankar Jadhav is Chief Strategy Officer at the Bombay Stock Exchange (BSE), Asia’s oldest stock exchange, the world’s largest with more than 5700 entities listed and the world’s fastest exchange with a response time of 6 microseconds.

Besides Strategy, Shankar also leads the Legal Commercial, Marketing Corporate Communications CSR & infrastructure such as Data Centers at BSE.

Shankar Jadhav has served as a Director on Boards of Bank of India Shareholding Ltd., and is serving on the boards of BFSI Sector Skill Council, Marketplace Technologies, Marketplace Tech Infra Services, Marketplace Ebix Technology Services Private Limited, BSE CSR Integrated Foundation and is the Managing Director of BSE Investments Ltd.

He is also a member of committees & working groups at the World Federation of Exchanges (WFE), FICCI, India International Exchange, BSE International Clearing Corp, IMC, etc. and been on the advisory panels such as Interpol World, CEO GBCI and is also on the top 100 CXO list. His contribution in marketing, corporate communications, cyber world and strategy execution has been recognized and has received awards such as the most influential marketing person and in brand excellence, etc.

Shankar has over two decades of senior management experience in MNCs and leading Corporates in Infrastructure like Telecom/Energy/IT, Consumer Goods & Financial services. He also served in capacities as CEO/Advisor/Mentor as well as Board member.

He has trained over 2000 students including senior executives and Board Directors over the past two decades. He has also been invited to speak at various conferences and seminars on various subjects such as Leadership, Cybersecurity, Identity Theft, Forensics, Law, Fintech, Strategy etc.

Shankar is a B. Tech (Elec Engg) from IIT Bombay and MBA (Finance & Marketing) from IIM Ahmedabad. He is a Lead Assessor certified by BSIQA - UK and a Chartered Engineer.

In my working experience of 20 years in the field of Marketing, I have worked extensively in all key areas, such as Brand development, Launch strategy, Category Management, Retail strategy and promotions, Creating Advertising, Consumer behaviour, Client Engagement, Market Research and In-market implementation of Programs.