Key Takeaways from the session


SEO Fundamentals

Advanced Google Commands

5 Super-effective Tools

The Importance of Content

Future of Search

About the Speaker


We are super excited to have Siddharth Lal, the Head of Bruce Clay in India as our speaker. He was named one of India’s Top 100 Digital Marketers in 2017. He is an Advisor & Mentor on the TV Series – UNICORNS.

In February 2014, Siddharth Lal was presented with the "Most Talented Social Media Professional in India" award, at the 6th edition of the Global Youth Marketing Forum.

An entrepreneur, Siddharth launched his own company after years of working as a top sales partner for a leading Telco in Australia. With his Internet marketing knowledge and SEO skills, Siddharth led his company to gross over $15 million in online sales for their channel partners.

Siddharth has been a speaker at various industry SEO forums, such as:

Young Entrepreneurs Academy
Ad tech New Delhi (2012, 2014)
Cellstrat, New Delhi
SES New Delhi

Topics to be covered


Driving free traffic to your website using Organic Search

Brand moments on the web

What your customers see when they are looking for your products/services/brand.

Advanced Google commands that Marketers will love

Mobile First World

Content as Link Magnets

Search Engine Ethics

Web Site Clinic










Ideal Attendee Profile


This Organic Search Masterclass is designed for Marketing Managers, Digital Marketers, SEO analysts and anyone working in digital marketing.