Key Takeaways from the session

Fundamental understanding of how CRM works

Being able to conceive a 'Market of One'

Role of Data Management

Application in HNI Marketing

Creativity and impact in Direct Marketing Communications

About the Speaker

We are super excited to have Ramesh Iyengar, the founder of Select Direct Marketing, as our speaker.

He was honoured by DMAi (Direct Marketing Association of India) as the First Inductee in the DMAi Hall of Fame in 2012, instituted on lines like that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status in the Direct Marketing industry, for being an Industry spokesperson at many fora, his sustained training and development of Direct Marketing personnel, and for helping businesses produce success using DM and CRM, for over 3 decades.

Ramesh began his career 35 years ago at Lintas India. Later at Trikaya, in a span of 8 years he quickly rose to be a part of the top management team of India’s most creative agency of its time - which then became Grey India. He learnt Direct Marketing with Grey Direct, New York in 1987.

In 1991 he founded Select Direct Marketing - his own DM agency, which remains a leading independent Direct Marketing agency in India, spanning over 25 years. Ramesh has championed many successful direct marketing and Loyalty campaigns and has advised over half of the Best Brands in India as surveyed by ET and InterBrands. He has developed a robust model that evangelizes CRM.


  • Ramesh has been an International Juror at Cannes Lions Awards for Direct Marketing in 2005 & 2010.
  • He received the very first Gold EMVIE for Media Invention in 2001, for his Direct Marketing concept called LOCATOR.
  • In 2007, Ramesh was Chairman of Jury for The Loerie Awards, South Africa, to award Experiential Marketing. He was the Chairman of Direct Jury at the GoaFest, India in 2008, 2010, and 2014.
  • He has also been a juror for several years on EFFIES - the International Award for Effectiveness, and the coveted ABBIES.
  • He Chaired the Abby Direct Jury recently, in March 2016.
  • Since 2013 he has been playing a key role in the DMA Asia ECHO Awards as Auditor. In 2014 Ramesh was conferred the title of Northpoint Knight at Northpoint Centre of Learning.
  • In 2015 Ramesh was invited to be a part of the Managing Council of a NGO- Vision Foundation of India
  • In June 2016 Ramesh was invited for the third time as an International Juror at Cannes Lions, France
  • In August 2017 the “Most Trusted Marketing Partner” for 1:1 was awarded to Select Direct by DMAi
  • Ramesh is an ardent teacher and has taught for over 25 years at leading management institutes such as XIC, IIMA, IGTC, NMIMS, SNDT, Northpoint, SPICE etc. He has held Training programs for corporations such as LIC, ACC, Kotak Life, Citi Wealth Advisors, AD Club

Topics to be covered

Customer Relationship Management (CRM) has never been more important, than today. Brands increasingly value cultivating relationships with their Top Customers, who inevitably follow Pareto's Law - wherein a large amount of the Profit is generated by a relatively smaller, but well-defined customers. The challenge is how to ensure their Loyalty, and to leverage them as powerful circles of influence for additional business and profits. Anyone involved in the Marketing Process will benefit hugely by attending a unique Master Class on CRM by our Industry's leading expert Ramesh Iyengar. It is the Age of Direct Marketing Reimagined in a Digital World.

Ideal Attendee Profile

Brand Managers with more than 3 years of experience. This could include - Senior Brand Managers, Marketing Managers, Marketing Directors, SBU Heads. The course will also be useful to Entrepreneur Heads of Companies. Participants must have exposure to Database Management, Loyalty Programs Management. Advertising Agency Managers with over 5 years of experience in the role of a Group Head, and above will also benefit.