Key Takeaways from the session


How t o Pick Viral-worthy Topics,

How to Make Videos Mobile Native

Strate gies for Distribution

Ca se Studies

About the Speaker


Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post and other getting 40 million views in a week. He also won the Content Marketer of the year recently.

Aashish has been on stage at events at IIT Bombay, IIM, IAMAI, ClickAsia, FICCI, Ashoka University, ICFAI, Digital Marketing Summit – Asia, sold-out masterclasses at DMAasia Delhi & Mumbai, Webit.India, NDTV, TiE Travel Marketing Summit, NIIT and YourStory.

He heads content marketing at ixigo, blogs at www.aashishchopra.com and is working on his first book on viral marketing and recently featured on Forbes.

Topics to be covered


In this masterclass, Aashish shares the method to the madness behind viral videos. This is the story of learnings from the content marketing trenches, of how experiments became best practices for multi-million view viral videos. The story of how a video became Asia's most shared branded Facebook post, another hit 40 million views in a week, and one in January 2018 became a video with highest engagement in India. This masterclass packs behind the scenes strategies and how to approach content marketing for contagiousness.










Ideal Attendee Profile


Brand Managers, Marketing and Innovation Heads, Video and Data Marketers, and even Finance Heads will benefit from this masterclass.

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