Thomas Barta is the world’s premier expert, speaker, and author on marketing leadership.
Thomas is a former McKinsey partner. He speaks to Fortune 500 leaders worldwide on marketing
from a CEO’s perspective—and on why, to make customer focus and innovation actually happen in
organizations, leadership is the key.
His latest research is the world’s largest ever study, with over 68,000 assessments, on what makes
for an influential Chief Marketing Officer.
A professional keynote speaker and conference host, Thomas inspires attendees at more than 30
annual events for companies, industry associations, and conferences—including Advertising Week
New York, Financial Times Innovators Summit, Adobe Summit, and Ad:Tech Asia.
Thomas is the co-author of the path breaking new leadership book: The 12 Powers of a Marketing
Thomas is a former senior marketer and an organizational psychologist. He has consulted and
marketed for over 20 years, in 14 industries, in 45 countries. Thomas has addressed leaders from
the world’s most prominent companies, including over two dozen from the Fortune 500.
As a dean of the firm’s highest-rated internal program, Thomas has trained over a thousand
McKinsey leaders on making change happen without authority. He is also the leadership dean for
the CMO Fellowship Programme (a joint venture between McKinsey and the Marketing Academy
to prepare CMOs for a CEO role).
Thomas’s leadership columns appear in publications from Forbes to Marketing Week.