An MBA with over 20 years of experience in Corporate Marketing & Communications across diverse industries like– IT, Education, Real Estate & Hospitality- with expertise in PR, Marcom, Social Media, Digital Media, Brand Ambassador communication & Brand management.
Prateek is currently working as Senior Vice President, Corporate Communications & Marketing at NIIT Limited, a global leader in skills & talent development. His present job responsibilities include – formulating the communications strategy and promoting brand awareness for NIIT, through focused stakeholder engagement spanning- media, investors, social & digital forums,Corporate clients, industry-connect associations & employees. He holds a certificate in Strategic Thinking, from IIM, Lucknow.
A certified Social Media Marketing professional from IAMAI, his responsibilities also include formulating NIIT’s Digital strategy, driving corporate marketing & handling social media engagements to garner a holistic mindshare for the brand. Besides this, he is responsible for positioning NIIT University as a new model in higher education and driving Brand Ambassador communication with Chess Grand Master Viswanathan Anand.
Prateek’s communications and digital initiatives have received industry acclaim like- ‘Best Educational Website’ award, 2015 from Internet and Mobile Association of India (IAMAI) and Best Brand Ambassador engagement at the Indian PR and Corporate Communication Awards (IPRCCA) 2011.
During his earlier stint at real estate major Ansal Properties, Prateek was instrumental in transforming the 40-year old brand identity of the organisation into a vibrant and younger avataar– Ansal API.
Prateek is a regular speaker on emerging trends in Communications, at forums like – StratComm, IIMC (Indian Institute of Mass Communications), Exchange4Media, ITS Management College & Marcus Evans. An ardent networker & a new media enthusiast, he can be found Tweeting in his spare time and can be reached on his Twitter ID- @prateekchat