Apurva Sircar

Head - Brand, Insights, PR & Digital Marketing, IDBI Federal

Apurva Sircar

Head - Brand, Insights, PR & Digital Marketing, IDBI Federal

Biography

Apurva is not your regular corporate citizen. He comes with a mindset of ‘How things can be made better’. He firmly believes that if something is working fine, it isn’t enough. You need to better it because what works today will not work tomorrow. Very much in line with the theme of this year’s DMA Annual – Marketing Re-imagines/Realigned.

With 13 years of experience across industries and more so in financial services, Apurva has been witness to the sea change in the field of marketing. He likes to learn everyday and in his experience so far, has handles many marketing roles and numerous marketing approaches.

Apurva has also taught students in their preparation for CAT and also students of a banking course at NMIMS.

A look at Apurva’s LinkedIn profile would reveal that he calls himself a  Happiness Evangelist. He firmly believes that the world’s biggest problems can be solved if there is a drive to be happy and remain happy. Apurva prides in having a happy team at work that loves to come to work every single day and go out for a Friday night drink at least once in the month.

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