23rd August 2017 | THE LEELA, MUMBAI





Apurva Chamaria
DMAIndia – Conference Chairperson
Global Head of Corporate Marketing,
HCL Technologies.

21st Century Marketing Organisations: A Blueprint for the Future

Business as we know it, has changed. Well, this is just an understatement – it has metamorphosed into an agile and a lean machine from the large and bulky beast it used to be. A testament to this is the fact that in the last fifteen years 52% of the Fortune 500 companies have disappeared. During the same time period we saw an almost meteoric rise of some of the global giants of today such as Google, Facebook, Airbnb and Uber. So, what has changed in principle? It is the customers who’ve moved up the value chain and started demanding what they want from companies – primarily because they are better informed now and have a wide range of options to choose from.

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ” ~ ― Alvin Toffler

As literate denizens, marketing too has to imbibe this change and transform its role of being a one-way communication engine to a conversation platform, where you hear from your customers at every stage and respond to them almost instantly. And for doing so, it must make use of all the tech enablers that exist today. The new-age marketing team will thus have to lie at the intersection of technology innovation and customer-centricity. And the modern-day marketer has to don several hats to be successful - A technologist, psychologist, community builder, conversationalist, and most importantly an empathetic listener.

At the 6th edition of DMAi Annual taking place in Mumbai, we will be going beyond marketing as usual, and unravel learnings and experiences from global and national thought-leaders to help you re-imagine your business.

So what are you waiting for? Firm up your plans for the conference or prepare to be out-imagined…


Reimagine Marketing

The marketing landscape is branching out at a rapid pace. For the shortsighted, its expanse almost comes across as a meaningless, scattered canvas.
But it’s the visionaries who join the dots and realign their thoughts to spot the opportunities in this ever-expanding sea.

The DMAi Annual is where these visionaries meet.

Leading Lights Speakers

Senior Level Attendees

Days of Networking

August 23, 2017


Keynote Speaker
 Marketing Leadership Pioneer,
International Keynote Speaker | Author

The 12 Powers of a Marketing Leader. Leading marketing isn’t the same as doing marketing! What makes a successful marketer?

The largest ever research on marketing leadership has proven that successful marketing leaders all have four things in common. They connect customer needs and company needs to claim their seat at the top table; they mobilize their peers to create a great customer experience; they mobilize their team to become leader of leaders; and they mobilize themselves, so they can inspire others. The aim? More impact, more influence, and, quite simply, more fun! Research based–but brought to live by stories of the best marketers of our time. The 12 Powers captures and inspires marketers, customer executives, and digital leaders from around the globe.


Segment Host


DMAi Annual Awards 2017

Honoring the Illustrious, the Eminent and the Master-minds.



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